{"product_id":"permanent-straightening","title":"Permanent straightening","description":"\u003cp\u003ei’ts a revolutionary treatment that gives you smooth, manageable, and frizz-free hair for a long time. Using an advanced chemical process, it breaks and restructures the internal bonds of your hair, resulting in a sleek, shiny, and soft finish.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIt’s especially effective for reducing volume and waves, leaving your hair with a natural, \u003c\/strong\u003e\u003cstrong\u003esilky look.\u003c\/strong\u003e The results are fully straight at the roots, but as your hair grows, new growth will maintain its natural shape, so touch-ups may be needed.\u003cbr\u003e\u003cbr\u003eRecommended mainly for virgin hair, this powerful treatment requires a professional to ensure the health of your hair. It’s perfect if you want a long-lasting, easy-to maintain hairstyle that keeps you looking polished every day.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhy choose permanent straightening?\u003c\/strong\u003e\u003cbr\u003eIt simplifies your routine, eliminates frizz, and gives you a beautiful, natural look that lasts—always performed safely at a specialized salon with proper aftercare.\u003c\/p\u003e","brand":"Authentic Beauty DG","offers":[{"title":"Above Shoulder","offer_id":52908461556077,"sku":null,"price":380.0,"currency_code":"COP","in_stock":true},{"title":"Below Shoulder","offer_id":52908461588845,"sku":null,"price":420.0,"currency_code":"COP","in_stock":true},{"title":"Bra Length","offer_id":52908461621613,"sku":null,"price":480.0,"currency_code":"COP","in_stock":true},{"title":"Below Bra","offer_id":52908461654381,"sku":null,"price":500.0,"currency_code":"COP","in_stock":true},{"title":"Waist height or Longer","offer_id":52908461687149,"sku":null,"price":550.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/4218\/7117\/files\/IMG_0092_fed9dea2-b527-4a7c-ad86-f88c894c5e1d.jpg?v=1768258326","url":"https:\/\/authenticmagic-co.com\/products\/permanent-straightening","provider":"COL Autenthic","version":"1.0","type":"link"}